Black Faux Fur Jacket Uk

 In 2018, the British Fashion Council announced that it would do its best to "free" London Fashion Week from natural fur. 

About a month ago, American fashion giant Macy's - a department store that used to sell fur coats for thousands of dollars - announced that it intends to stop selling fur by 2021. Also recently, in the entire state of California, following the individual cities of San Francisco and Los Angeles, a ban was passed on the manufacture and sale of new fur products.

Even the Queen of Great Britain supported the change in attitudes towards fur: Buckingham Palace confirmed that all new clothes for Her Highness will be made only from faux fur.

All these events have become a kind of a slap in the face of the highly profitable fur industry, which just a few years ago was growing and developing. Since 2000, global fur sales have increased by 70 percent, and in 2014 the industry,

It would seem, where did such a sharp flurry of negativity come from? In fact, a fashionable ethical revolution has been brewing for decades. The creation of the People for the Ethical Treatment of Animals (PETA) organization in 1980 sparked an early wave of activism, tactics already raised a lot of noise: those who were not indifferent protested loudly at the show venues and infiltrated the show. activists showered designers and models with fake blood, and celebrity supporters of the movement went naked in public in support of the slogan "Better naked than in furs."

In addition to the scandalous actions, in the 20th century, several more anti-fur projects were created, which the fashion world recalls to this day. For example, in 1984, Greenpeace teamed up with the anti-fur organization Lynx to come up with a really rude but effective slogan “It takes 40 stupid animals to make a fur coat. Just one thing to wear”, accompanied by a photograph of David Bailey depicting a woman's silhouette, carrying a fur coat in her hand, followed by an ominous trail of blood.

The following year, Bailey directed an equally attention-grabbing television ad that turned a fashion show into a low-budget where the spectators were splattered with blood.

In 1994, Calvin Klein stopped working with fur. In November of the same year, Cindy Crawford appeared on the cover of New York magazine wearing only one faux fur hat, which Todd Oldham co-designed with PETA. Already at the end of the last century, American public opinion was inclined to believe that wearing fur was morally and ethically dubious, therefore, sales of fur products all over the world fell somewhat.

In the 2000s, however, the fur industry recovered even though digital platforms made it much easier to spread awareness of animal cruelty. And although some designers, including Vivienne Westwood, who announced her rejection of fur in 2007, continued to boycott animal cruelty, the overall negative attitude towards fur did not return until the second half of the 2010s. There are several reasons for this. The efforts of activists in the 1980s and 1990s helped attract the press and public attention to the problem, but most of the tactics they used were so shocking that they provoked backlash despite the good news. Fundamental changes required painstaking "behind-the-scenes" work. The Humane Society International (HSI) animal rights organization negotiated with Prada and Gucci, which, as it has become clear now, was able to peacefully bring about global change. “We adhere to an open-door policy in working with all companies, we have experience of cooperation with a huge number of retail chains and designers, but most importantly, we have a reputation for an organization that respects the opinion and the right to privacy of those who join us. appeals, and that is the basis of trust,” said PJ Smith, director of the organization's fashion policy, to Vogue.

"Companies develop new bylaws that keep pace with modern values, and consumers reward them with positive feedback and thereby promote their brand." Interestingly, not all companies that have decided to abandon fur will face financial problems. According to the Business of Fashion Report Before Gucci announced a new fur policy, their fur sales accounted for just 0.2 percent of total revenue.

Search for innovative alternatives

Many brands today say they are ready to invest in the development of new materials that would replace the good old skins. New York-based, under the leadership of sixth-generation furrier Chloe Mendel, has announced that it intends to find a worthy replacement for handcrafted fur of the highest quality and made from alternative materials.

Another example is Hannah Weiland's London-based brand Shrimps, which is incredibly popular with models, editors, and celebrities. Weiland told Vogue that working with faux fur opened up new professional perspectives for her: “I learned hundreds of techniques and effects. Faux fur is a very versatile material. I especially enjoy creating jacquards; I love it when depth and almost 3D effect are created with the help of a plush pile of faux fur. "

However, the main problem of artificial fur is ecological inferiority: production from synthetic materials, short wear period, and biological non-degradability. On the other hand, wearing and storing natural fur also requires a very harmful chemical treatment. Other “warm” alternatives, such as mohair or sheep's wool, are also by-products of animal husbandry. These are all extremely controversial questions, and both animal rights activists and opponents of artificial materials have rational arguments.

Stella McCartney, whose brand has followed a vegetarian policy since its inception in 2001, recently proposed an option that could be a step forward for anyone who cares about the ecological footprint of Black Faux Fur Jacket Uk. In September, Stella announced Kobe Fur-Free Fur, which is made up of a blend of recycled polyester and vegetable raw materials.

Natalia Vodianova wearing a Stella McCartney fur coat in Paris,

However, not everyone rejects natural fur. Finnish fur firm and auction house Saga Furs believe that young people are their fastest-growing group of potential consumers. The Vogue editorial staff commented on Saga fashion director Tia Matyus: “Consumers now buy not just a product, but its entire history and everything that it represents. They are interested in the process, from the source of materials and ingredients to the details of production, they are interested in information about all persons and companies associated with the product. Fur still appeared in 60 percent of last year's shows. Young aspiring designers also welcome the material: they use it both for display and for sale. "

The number of animal skins in circulation has also decreased, and according to estimates by the auction house Copenhagen Fur, the number of mink heads on farms by the end of this year should fall from the 2015 mark of 90 million to 60 million.

Whether natural fur will disappear from circulation in the future, only time will tell. Today, the number of brands that have expressed a desire to rethink their attitude towards it is growing every week. And only one thing is clear: the time has come for a conscious choice.